Don’t Fake It
Early in Mule’s existence, I learned an incredible lesson from a client. He cancelled an hour before we were to give a presentation, because a job they’d been preparing for one of their clients wasn’t up to his standard of quality.
Be ready to impress. If you aren’t ready, postpone until you are.
Yes, rescheduling is a pain in the ass. But it can be handled properly and is much easier to recover from than walking into a presentation with anything less than quality. Could you wing it? Possibly once or twice, maybe more even. Every good designer should be a little Don Draper in the boardroom. But your clients aren’t paying you to wing it. Treat them with more respect than that.
So what do you tell them? Tell them the truth. “I need to postpone this presentation because the work’s not at the level I’d like it to be and I don’t want to waste your time.” Then buy your project manager a really big fucking cookie. In the end, it’s easier to recover from rescheduling a presentation than from bombing. If you have the right sort of client, you may even gain more of their respect. You know…the first time, which is best if it’s the only time
via weblog.muledesign.com
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